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Several video directors and producers are seasoned and experienced experts in their field and have a unique ability and skill for producing top-quality video marketing content.
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A significant amount of time is required to both interview and find the right video agency for your firm.The chance to have a fresh set of ideas and props for various projects.Deep insights and adoption of some of the latest and trending video production techniques and post-production options.The ability to have unique, impartial and new ideas and concepts for your projects.The opportunity to choose between a wide range of quality cameras, props and video gear.No upfront cost or capital needed to purchase video production equipment.This can douse the creative process, cause fatigue and lead to a lack of new ideas and concepts for your video projects.Ĭonversely, let’s consider the pros and cons of outsourcing your video production needs. Again, creating your own video production team translates to working with the same group of people on different projects all year long. While you may be able to assemble a team of good cameramen and video editors, it may take many months and even years before they can develop the flair, creative edge and experience that established video directors can right-away add to your project. Additional marketing costs in forms of salaries, staff support, etc.Īssembling an in-house video production team is usually not economical for most companies, once you factor in the cost of hiring new staff and purchasing video equipment.New recruitment – your in-house team will most likely lack video production experience.Subsequent cost of maintaining and updating equipment.Cost of camera, lighting and other studio equipment. High initial start-up capital requirement.Total control over deadlines and targets.Most of the creative process is decided in-house and is dictated solely by the company.Availability of lighting, cameras, studio equipment and your entire production team on site when needed.However, the crucial question here is which of the two aforementioned options are right for you? More importantly, under which circumstances are either of them preferable and how much do they cost?Īs you weigh up the option of whether to go in-house or outsource, let’s consider the pros and cons involved with both options. If you haven’t taken your marketing visual already, then you’re very late to the party.īut again, how do you set up your own marketing team to come up with creative and engaging video content? Well, there are two major solutions to kickstarting your video production 1) setting up your own in-house video production team, or 2) Outsourcing to a separate and dedicated video production agency.
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Search engines are also rewarding web pages with quality video content. As is very evident by recent video stats which you might already be aware of, video content creation and consumption is at an all-time high. If you’re into marketing, then making quality video content should top your to-do list in 2019.Ĭreating amazing promotional video content provides a fantastic opportunity for marketers to increase conversion and connect better with their audience.